Chelsea Football Club has confirmed Circle Internet Group as its new primary partner and official front-of-shirt sponsor, placing the USDC brand across the team’s iconic blue kits beginning in the 2026/27 campaign.
Under the terms of the deal, Circle and USDC logos will feature on the front of the jerseys for Chelsea’s men’s, women’s, and academy squads, signaling a significant expansion into professional football for the US-based fintech firm. The updated kit branding is set to debut on the men’s team uniforms during their opening Premier League home fixture against Brighton & Hove Albion at Stamford Bridge this Sunday.
About Chelsea new shirt sponsor, who they are?
Circle operates as the issuer of USDC, a digital dollar stablecoin created to enable cross-border transfers for individuals and commercial entities. This arrangement marks the inaugural instance of a crypto-focused financial provider taking on a main shirt sponsorship for a Premier League side.
What did Chelsea president say concerning the new deal?
Chelsea president Jason Gannon praised the contract, stating that the collaboration places the organisation at the leading edge of digital advancement in football. While the official financial terms were kept confidential, industry accounts earlier in the season indicated Chelsea was aiming for roughly £65 million annually for the primary jersey rights.
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Securing Circle concludes Chelsea’s search for a principal shirt partner, aligning the club with a prominent global financial technology business across all levels of its football operations.
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